Frazer Neo Macken

Frazer is an acclaimed marketing and communications counsel to notable personalities and leading brands in Asia Pacific for over 25 years. Esteemed as a marketing and PR advisor, he provides guidance to budding and lauded entrepreneurs and celebrated brands, and remains active as an in-house CMO and senior marketing counsel. He also sits on the Board of a registered music charity in Singapore; and co-founded and owns various notable entrepreneurial ventures including fine jewellery, floral design, F&B and wellness in Singapore and Asia.

Up until end of 2017, he served as vice president of communications & digital marketing of a prominent global consumer & professional appliances company. Based in Singapore, he spearheaded the full gamut of external and internal corporate & marketing communications, digital marketing, corporate/public affairs, and award-winning corporate responsibility and sustainability programmes in the Asia Pacific region.

- PRWeek Global Power Book: Top 500 most influential and important professionals globally, 2015, 2016 and 2017 consecutively

- More than two decades spanning a variety of sectors: post-grad education, payment cards/ associations, banking, technology/ telco, FMCG, beauty FMCG, non-profit, medical, hospitality, health supplements, biotech, environmental health, logistics, alcoholic beverages, metaphysics & fengshui, fitness/ wellness, interior design, and consumer & professional appliances

- Strategic marketing, omnichannel marketing & comms, branding, media relations, public/ government affairs, social & digital marketing, issue & crisis management, corporate communications, sustainability communications, corporate responsibility, internal communications, executive communications, online journalism, content development & production, and PR/communications experience in Asia Pacific

- Agency, in-country, regional and global positions

- Regular judge and speaker at Marketing and PR awards, events and conferences

- Effectively bilingual; English & Chinese

- BA (communications) from Monash University (Australia), with Golden Key Society membership for outstanding achievements; Singapore Management University scholar with an MSc in communication management; INSEAD Fontainebleau strategic marketing; Dip TESOL (London)

- Certified counsellor; certified English language coach; and practising management consultant